Recently, the winners of the 2025 London Design Awards were announced with great honor. SR, the star model of Jinpeng Automobile, stood out among thousands of global entries with its ingenious and lovely design, and successfully won the Platinum Award at the London Design Awards. This honor is not only a high recognition of SR's product strength, but also marks a major breakthrough of China's independent design power on the international stage, letting the world see the innovative vitality and humanistic warmth of China's intelligent manufacturing.

A Global Authority Benchmark for Design

Known as the "Oscars of the Global Design Industry", the London Design Awards cover multiple fields including product design and architectural design. Its jury consists of top global design directors and brand executives, and it adopts a blind review system to ensure fairness and impartiality. The evaluation criteria cover multiple dimensions such as innovation, functionality, aesthetic expression and user experience. This year's competition attracted more than 10,000 entries from five continents around the world. Against such fierce competition, Jinpeng SR's Platinum Award is a testament that its design level has reached the international top standard. For the brand, this honor is not only an "entry ticket" to the international market, but also a powerful demonstration of design-driven value.

Dual Excellence in Aesthetics and Performance

Jinpeng SR's award-winning success is by no means accidental, but an inevitable result of its user-centric design philosophy. In terms of appearance, the model centers on the "Cute Aesthetics". With a golden dimension of 3100mm × 1550mm and a sleek, rounded body, its wind resistance coefficient is reduced by 15%. The suspended two-tone roof complements the macaron interior perfectly, which perfectly caters to the aesthetic needs of mothers aged 25-40 and young women.

The Angel Lumen Lighting System equipped on Jinpeng SR can be called a "Mobile Safety Lighthouse". Its LED lens headlight has a brightness of 140,000 cd, four times that of ordinary micro passenger vehicles, with an irradiation distance of more than 200 meters. Its penetration in rainy nights is increased by 300%, while energy consumption is reduced by 35%. The automatic induction function can intelligently start and stop according to light changes, and its all-climate adaptability from -30℃ to 80℃ makes driving safer on rainy and foggy days.

The Deep-sea Level Quiet Cockpit achieves the effect of "silence once the door is closed" through multiple technologies: the high-precision gear set rear axle with aerospace-grade precision grinding, active noise reduction algorithm and 4.0mm thickened windshield jointly build a 360° acoustic barrier, isolating motor and road noise outside the car, and creating a quiet parent-child travel space for mothers. Meanwhile, the five-door, four-seat layout with foldable rear seats enables the storage space to expand from 112L to 659L, perfectly adapting to diverse scenarios such as picking up and dropping off children and daily shopping.

Strong Hardcore Support from R&D Strength

SR's outstanding performance stems from Jinpeng Group's more than 20 years of technical accumulation in the new energy field. To create this model, Jinpeng Automobile invested tens of millions of RMB in R&D, polished it for 11 months, and built an open ecological chain in cooperation with well-known design companies such as Icona. As a national intellectual property advantageous enterprise, Jinpeng has owned more than 1,000 patents and won more than 40 provincial and municipal science and technology achievement awards, and has taken the lead in and participated in the formulation of a number of national and industrial standards. To build a solid technical moat, Jinpeng Automobile has constructed a "Three Horizontal and Three Vertical" technical matrix and launched three major architectures: Fuyao, Kunpeng and Honghu, realizing full coverage of different travel scenarios. From the "KING Champion Intelligent Technology Platform" to the comprehensive upgrade of Jinguann lithium battery technology, Jinpeng Automobile has always responded to users' pain points with technological innovation. This "R&D-first" philosophy is the core confidence for Chinese design to move from "following the trend" to "leading the way".

Jinpeng SR winning the Platinum Award at the London Design Awards is not only the glory of a single model, but also a concentrated display of the design strength of China's new energy travel industry. From practical designs meeting the needs of urban micro travel to innovative concepts that conquer international judges, Jinpeng Automobile has proven with its products that Chinese design can both take root in the local market and align with global standards. Jinpeng Automobile will continue to be driven by innovation and create a better travel experience for users around the world.